02 / Lyft

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Lyft.

A campaign designed to shake young riders out of rideshare autopilot, and remind them that keeping their options open can pay off.

Campaign  /  OOH  /  Copy

Role

ACD Writer

Credits

Group Creative Director: Dan Hall
Creative Director: Janice Shang
Strategy: Sarah Sherman, Spencer Ayala
Project Managers: Emily Walsh, Mary Castellanos
Creative Producers: Iza Frank
Jr. Creatives: Cam Christman, May Ruzicka