09 Liquid Death
Strong-armed Liquid Death into giving us our flowers.
A really fucking metal spec idea, delivered to Liquid Death HQ inside a custom urn.
- Credits
- Partner in crime: Graham Hauser, ACD Art Director
Andy Pearson (VP of creative at Liquid Death) gets pitched all the damn time. We love the brand and we wanted his attention, so we decided to do something a little different: we held a really f**king metal idea for ransom.
We did that by cosplaying funeral service delivery people and hand delivering a custom Liquid Death urn to Liquid Death headquarters.
Inside the urn was a link to this website: earnyoururn.com and a custom email address where he could respond to us to un-ransom the idea.
It’s the most fun I’ve ever had on a spec idea. Scroll down for receipts.
