Because Apple Pay is a modernized way to pay, some potential users just prefer to stick to what they know: credit cards. But, credit cards are vulnerable. And Apple Pay is made to be secure. We created a global campaign to help give potential users the confidence to use Apple Pay in their everyday lives.

• Creative Directors: Rocío Urena, Grace Espejel, Jim Olofsson.

• Art Director: Sera Lee

• Lead Writer: Me

• Strategy: Senesi Blake

• Brand Manager: Jessica Hagerty

• Creative Producers: Lindsay Mason, Rebecca Bartley